Project Description

Project Description

Creating concept in 3d Exhibition Stall Design Layouts with maximum utilization of space for book displays in various categories, dividing into zones for premium and other quality books. As company had complete 50 years the entire branding and displays were to have 50 years concept with golden color carried throughout. Exhibition Stand Construction as per final approved Exhibition Stand Layout at World Book Fair at Pragati Maidan, Delhi.

Project Details

Exhibition Name: World Book Fair

Venue: Pragati Maidan, New Delhi

The Company

SAGE Publications India Pvt Ltd is an independent publishing company founded in 1965 in New York by Sara Miller McCune. Sage has more than 1,500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC. Sage’s publishing program includes more than 700 journals and over 800 books, reference works and electronic products covering business, humanities, social sciences, science, technology and medicine.

 The Objective

Our Objective was to offer  a unique theme for 50 years completion of the brand and to enhance them by using appropriate color and creating premium display options for Books display in various categories. Also to create custom branding and display element as to pull the target audience.

The Solution

We created various options to meet their objective and shortlisted couple of options to best meet their requirement. Each and every elements were discussed in detail with the client and freezed on a particular option. All the branding elements, display material, color combinations were presented to client and approved for finalization. Our team worked day in and out to ensure all the elements were clearly stated in design and approved by communicating with client on daily basis.

The Result

– The 3d Exhibition Stall Design  illustrated the exact stated objective

– The Exhibition Stand theme was well designed for their 50 years concept

– The Exhibition Stand was constructed with utmost accuracy and requirement at sites are taken care.

– Overall Exhibition Stall Design and Constructions were presented in highly effective way and created maximum brand visualization, display optimization and pulled target audience as per objective.

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