Project Description

Project Description

Creating 3d Exhibition Stall Design Layouts  considering 50 year brand completion theme. Entire theme to be designed from displays, colors to brand projection. Exhibition Stand Construction at the venue as per final approved design layout.

Project Details

Exhibition Name: Kolkata Book Fair

Venue: Milan Mela Ground, Kolkata

The Company

SAGE Publications India Pvt Ltd is an independent publishing company founded in 1965 in New York by Sara Miller McCune. Sage has more than 1,500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC. Sage’s publishing program includes more than 700 journals and over 800 books, reference works and electronic products covering business, humanities, social sciences, science, technology and medicine.

 The Objective

Our Objective was to offer premium theme for their entire exhibition stall considering their highly customized display sections divided in various category for easy visualization and purchase at the stall. Also to optimize brand to gain maximum visualization in the expo, plus pull target audience.

The Solution

Our team worked on their design layout considering all nitty-gritty of their displays, brand visualization, color requirement etc as to create multiple option and then zeroed in to one option best suited for their objective. All approval from basics to complex structures were created, ensuring their core objectives are sustained throughout the process. The exhibition stand construction was done ensuring all the approved elements and visualizations are taken care.

The Result

– The 3d Exhibition Stall Design was emphasized with 50 years brand completion theme.

– Customized displays were placed considering book sizing, placements and categories.

– The Exhibition Stand Construction was created with maximum visualization

– Overall Exhibition Stall Design and Constructions were emphasized with objective and created value proposition for the brand in the expo.

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